“He who thinks he leads, but has no followers, is only taking a walk”. This is a quote by John C. Maxwell in his bestseller, 21 Irrefutable Laws of Leadership. The law of influence is the second law in this great book and it is a ‘must-have’ for every single entrepreneur.
Can a business operate alone without people? NO. In fact, the CEO is as important as every employee at the different tasks that each person has to undertake. In the same vein, an entrepreneur can only remain in business if he has people to buy what is being sold and to do that, he needs to learn how to begin and maintain relationships. More importantly, he has to lead in that relationship.
Get your current and potential customers talking about you and your products!
Creating a community of people is one idea many organisations have bought into which is paying off. For example, receiving mails from a bank regularly OR newsletters from a website/company that one visited sometime OR watching celebrities attend events, posting contents that their fans would be interested in and even replying their comments are a few methods through which relationships are developed and maintained by individuals, brands and companies. For the purpose of this as well, a lot of people are bothered with the number of followers they have on their social media networks. Instagram is a great example. Once an account has up to about ten to fifteen thousand followers and is commanding a lot of attention, the owner is eligible to become an influencer.
So, have you considered how influencial you have been as a brand? Is anyone talking about your business? Are people giving good reports about your offers? Are they willing to convince others to buy your products or employ your services?
This is the age of information and technology. Social engagement has never been cheaper! Social media networks:
– Snapchat, etc.
are the most accessible platforms to engage your audience. Increase your followers by communicating your purpose and drive as a brand, posting engaging contents consistently, creating a story or following one, liking comments on your page and that of your audience, amongst other activities. They are quite simple but effective. When you get a hold on your audience, they would come back for more.
“The very essence of all power to influence lies in getting the other person to participate”. Harry A. Overstreet (in John C. Maxwell’s 21 Irrefutable Laws of Leadership)
Author: Lawal Tomi
Tomi is a recent graduate of English at the University of Lagos. As a trainee at Ready Set Work 2018, she has a passion for promoting employability and entrepreneurship. She believes in investing in people.