Do You Pass The Logo Test?

Passing the logo test could mean matching a name to a popular image or description. Take a look at this:

He is an American politician who served as the 44th President of the United States from January 20, 2009, to January 20, 2017. A member of the Democratic Party, he was the first African American to be elected to the presidency and previously served as a United States Senator from Illinois (2005 – 2008).

Can you guess who he is?

Here’s another description:

This brand is a telecommunications application software product that specializes in providing video chat and voice calls between computers, tablets, mobile devices, etc. it also allows video conference calls.

Did you get this as well?


This brand is the largest indigenous industrial conglomerate in Sub-Saharan Africa. She is a diversified and fully integrated conglomerate with operations in Nigeria and Africa across a wide range of sectors. Her activities encompass: cement, sugar, flour and semolina, pasta, salt, food seasoning, vegetable oil, tomato paste, etc.

Got it?

Every brand has its own vision and what it is driving at. Each of the descriptions above immediately brings a certain name to mind:

  1. Barack Obama
  2. Skype
  3. Dangote Group

If you were to describe your brand without including its name, would another brand conveniently suit that description? Does your brand pass the logo test?

Author: Lawal Tomi

Tomi is a recent graduate of English at the University of Lagos. As a trainee at Ready Set Work 2018, she has a passion for promoting employability and entrepreneurship. She believes in investing in people.